So it happened again and it will continue to happen. Another artist found their audience on YouTube.
Pomplamoose started in the summer of 2008 cleverly covering the popular hits of the day. Beyonce’s Single Ladies garnered over 2 million views. Now this duo is able to make a living off of their music. They approached their music in a unique way. Their videos are engaging. They showcased their personalities and made it fun, approachable, and unique.
They’ve sold 20,000 albums on iTunes. Yeah, 20,000 albums. Now they have time to make a proper album, buy better gear and be full-time, non-starving, musicians. Awesome. Internet meme or not, Pomplamoose has found their audience through YouTube.
Take Control of Your Music
Voyno
Hey guys,
We set-up a Facebook page for DIYgigs.com and we wanted to invite all of ya’ll to join if you feel so inclined. We’ll keep you in the loop regarding all things DIYgigs and even some NRP stuff.
More venues are continuously being added all over the world, so keep checking the site. If you got a spare 30 seconds, help out by adding venues in your town. If you don’t know what the hell we’re talking about, DIYgigs.com is a site we set up in December to help make touring easier for bands/artists across the world. The whole idea is to have thousands of venue/promoter contacts in one central location that can be accessed for free. If we can all work together to build this thing, it will benefit artists like yourself… everywhere.
Also, if you’d like to keep updated on this blog, you can sign up for the e-mail list on the top right of this page.
-Hoover
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Data.
It’s the new gold according to many experts and pundits.
Why? Data simply helps you make better decisions.
Example 1
Let’s say you put up 3 different songs on YouTube. After you’ve promoted them all for 6 months you notice that one song has way more hits than the other. You now know that song has “single” potential. If you spend some money/time doing a better recording or making more creative videos for that song, there’s a higher likelihood that more people will want that song and thus, discover you as an artist. That’s data decision making at work.
Example 2
Let’s say you’re really wanting to tour but you’re not sure where. You think it makes more sense to tour close to home but you’re not sure anyone will come out to those shows. You also have several videos on youtube that are all getting good hits. You look at the analytics and notice there’s a intense amount of people from France who have viewed your vids. France seems far away so you start doing some facebook ads to make new fans to see if there’s other places to go. After a few months you notice that the majority of facebook fans are coming from France.
The data tells you to go France ’cause the likelihood of a good tour with good shows is pretty positive. Now, you can just google around to find promoters and venues (or go to http://www.DIYgigs.com) who’ll take you on. You can also use your data to let them know that putting you on a bill makes sense.
Paying attention to data makes sense. It’s key when you don’t have much money since making a bad decision that involves money can set you back. It’s worth noting that data isn’t everything, but there’s no doubt that it helps.
-Hoover
I love this idea. The RPM Challenge is a simple one: Record an Album in 28 days because you can. It really speaks to the availability of good quality affordable recording equipment and to the ubiquity of music in our culture.
An album can take some artists years to create. But this world typically won’t wait that long. If you have a dedicated fan base then they may wait, but there is a lot of other music out there. You may be lost if you’re not consistently making music or staying engaged via social media.
A new album that has some added context behind it (with the 28 days time limit) would be awesome for your fans, but it’s also good for you. It challenges your creativity, your commitment, and your songwriting chops.
Great art doesn’t always start from the most comfortable places. Sometimes we need someone to light a fire under our ass to start moving. 28 days will get your ass moving. So sign up to the RPM Challenge and test your songwriting skills. I think I will too.
Subscribe to the NRP Feed
Do Facebook Ads Work For Bands?
Some statistics: Facebook has 350 million active users. More than 20 million people become fans of Pages each day. Your audience is on Facebook. With the help of the glitchy Facebook Insights you can identify where your fanbase is located and get creative with that info… Meaning plan a tour, release region specific content, etc,.
So gaining more fans should be a big priority. How do you get more Facebook fans? You can tell people from the stage or send an annoying “I suggest you become a fan of …..” message to your Fbook friends. Or you could use Facebook Ads.
Because Facebook Ads can be super targeted, can be set to a budget that every serious band can afford, and will only appear to those who are interested, they become very effective.
I talked to Chris, lead singer of The Sexy Mathematics, and he told me how from the summer of 09 his band has spent minimal cash to gain hundreds of new fans and gain a ton of information about his fanbase. The idea is that this summer The Sexy Mathematics are headed out for a tour that will specifically target the cities with the most Facebook fans.
The beauty of these ads is that you can set budgets as low as $1.50 and you can target by city, by state, by country, and target users that have profiles with matching keywords that you pick. For example: If you’re often getting compared to Zeppelin pick the keyword “Zeppelin.” Also it’s a good idea to pick keywords that relate not only to your band but the culture that your music exists in, like if you’re a folk singer you can choose “organic bread” or “some nature stuff” yaaa know what I mean.
So in short. Yes. Facebook ads work.
Take Control of Your Music
Voyno
from → Digital Music, Marketing, Music Business Commentary, Music Career, Music Publicity